Hacking your job application: How to write a cover letter that works

The question is not "How to write a cover letter?", But "How to write a cover letter that works?" A document you can use to show recruiters

your intentions and a quick glimpse of your personality and qualifications. A pitch of your ideas and goals that will convince any hiring manager that you, and you alone, can fix every problem they've ever had.

Cover letters don't work that way.

So, here's the thing - Everyone at Jobee has worked in the recruitment industry, and we know what recruiters we'll be looking for in your next cover letter, but… so does every other recruitment blog.

Indeed, many others have explored this topic, but two elements always seem to be missing "Structure and Intention". Two critical components that you will only find in this article!

Let's not forget the objective of a cover letter, getting you to that next step in the hiring process. So, as such, a cover letter is not just a requirement but a sales tool that should be used to its fullest advantage. In the following paragraphs, we'll give you a proven copywriting structure that you can use to sell your way into your dream job.

Apply to hundreds of jobs in minutes, connect with businesses you actually want to work for, and get immediate feedback on your job applications. Join our waitlist to test our app's alpha release. Join Jobee today. It's free!

 

Let's make some introductions

We are about to show your hiring manager how bad things are without you, so let's jump right in and review our cover letter.

Your name,

Your contact information.

 

The hiring manager, (Do your best to learn their name)

The contact information of their office.

 

Into, this could be something like "Dear hiring manager, Dear John, Dear Emily,".

There's a problem, lets make it bigger!

Use this first paragraph to state your intentions, address the job opportunity and why they are recruiting for this role. In other words, what are they trying to fix with this hire? Remember, you can be creative, and depending on the company culture, you can play with the tone and voice of your cover letter.

E.g. Let's use a social media manager Cover letter as an example:

"I'm writing to apply for the …"

or

"Organic social media engagement is decreasing. Users are exiting well-known platforms in favour of new sites that emphasize short-form video content, increasing the need for an experienced in-house content creator with skills to build online brands in different social media platforms."

Think about the need behind the job offer, what's hurting the manager right now. 

This paragraph also helps us amplify the problem. Putting a dollar sign is ideal but not necessary; however, doing so will create urgency and focus on your application; it will also show that your objectives align with the business's immediate needs.

"The opportunity cost of not building an online brand in these new platforms is not only the forgone organic exposure but the loss in revenue from a brand-new sales channel."

Only you can solve their problems

Here's where your experience and qualifications come in, your unique ability to meet this challenge. If you have a particular skill set that may differ from other candidates, use it! Do not be afraid to be different; frame it as an asset or a competitive advantage.

"For the past five years, I've specialized in creating short-form video content; I've launched several web brands acquiring over 500,000 followers. My professional experience and personal brand development in TikTok make me the ideal candidate to build a new social brand persona for your company."

Keep in mind what the company chose to include in the job description; this should give you all you need to frame you as a member of their organization.

The before and after

This paragraph will help you explain what the business could expect from you, how you will solve their problems. In essence, you are backing up your skillset with expected outcomes. This paragraph is an essential part of your cover letter because it will allow you to build a short plan and showcase your expertise.

"I believe that based on the assets available to your business, the resources listed in your jobs description, and my research, together we can launch a new video channel that can surpass that of your competitors within its first year of operations."

You need to know your stuff for this paragraph to work. This is a transformation paragraph. Before you, there's only sadness and despair, but after, well, now they have a plan and expected outcomes.

It's time for the Call to Action!

All good sales letters share one thing in common, a concise, clear, and actionable call to action (CTA). The single action you would like the hiring manager to take upon reading your cover letter; you can always add a buffer if you prefer framing the CTA, but it is entirely up to you.

"If you'd like to discuss my qualification further or would like me to propose an action plan for how I would achieve the goals outlined before, feel free to contact me at 604-XXX-XXXX to set up a follow-up meeting."

Ideally, a call to action has a time constraint, but for cover letters, we will leave it out to be respectful of the hiring manager's time.

Let's close

Not much to say here. Just be cordial and professional.

Thank you for your time and consideration,

Your signature

Name

Current position

That's it! You've done it. Next time anyone asks you how to write a cover letter, you can give them a complete rundown. You have a cover letter that works to present the information managers need and works as a sales tool for you to show why you are the best candidate for that dream job!

But hey, if you're tired of spending hours on just one job application, join our waitlist to test our app's alpha release. Apply to hundreds of jobs in minutes, connect with businesses you actually want to work for, and get immediate feedback on your job applications.

Join Jobee today. It's free!